Conduct research and product development with confidence
Let us transform the voice of your customers into meaningful product solutions. Make smarter decisions with smarter insights.
Ideate new product concepts
Step inside the most valuable minds: your customers. Gather product ideas and proposals from your most significant audience.
Test product concepts
Stay ahead of the competition. Let your audience identify which are your strongest concepts and allow your team to bring these products to life.
Develop product claims that work
Alleviate yourself from the guesswork. Test and evaluate different persuasive marketing messages to reveal what product claims drive consistent customer purchasing.
See how you stack up against competition
Gauge your competitors and learn about your customers’ attitudes towards them. Gain purchase probability insights and find out what you’re up against.
Determine the right price
We combine robust economic modeling with your customers’ preferences, so you can accurately price your products and get the most value out of each concept.
Make fewer assumptions and better decisions
Gather customer feedback at scale and gain statistical confidence in the answers that matter most. Less assumptions, smarter decisions.
Proven product development success
Discovering the right advertising campaign that works.
Choosing from several creative concepts for a new credit card marketing campaign, a credit union selected the one that resonated most with their target audience.Read story
Putting a new twist on a kitchen pantry staple.
Helping an iconic home products brand introduce a new sandwich bag displaying favorite movie characters that kids love (and parents buy).Read story
I thought I had to use traditional in-person focus groups to get good qualitative information but GroupSolver delivered exceptional qualitative information with the unexpected added bonus of quantitative data – a true hybrid approach that has been lacking.
We have partnered with GroupSolver for over four years and consistently find that their research methodologies deliver compelling insights that would have been left hidden had we used a traditional online survey.
GroupSolver’s quality research enables us to test ideas and assumptions that are consumer-centric, so we can proceed with certainty that we are making the best data-driven decisions for our customers every step of the way.