Ideate new product concepts
Step inside the most valuable minds: your customers. Gather product ideas and proposals from your most significant audience.
Solutions
Agatha Brand Perception Brand Equity Customer Segmentation Concept Testing Product Development Pricing Research Employee Experience All solutionsIndustries
Consumer Packaged Goods Food & Beverage Retail Healthcare Financial Services Technology All industriesPlatform
How it Works
See how Agatha turns survey data into decision-ready insights in minutes.
Features
Agatha AI
Coming soon · Your autonomous research analyst.
LiveSlides™
Live presentations that update as data comes in.
Solver Interface
The AI-powered respondent experience.
Libraries
Reusable question templates for faster study design.
QuantQual
Quant scale and qual depth — in one study.
MCP Server
Coming soon · Your studies, native in every AI tool.
AI Open-End™
Open-ended responses, quantified at scale.
Segments
Reusable audiences across the whole study.
Respondent Manager
Data-quality control for every study.
IdeaCloud™
Open-end verbatims, visualised by support strength.
HaloGraph™
Drill from themes to verbatims in one sunburst chart.
AugmentIQ™
Coming soon · Test your survey on AI respondents before launch.
Focus Groups
Live discussions and async bulletin boards.
Multilanguage
23 languages. One study. One dashboard.
Learn
Case Studies Real research, real results Blog Insights on market research FAQ Common questions answeredData Quality
Data Quality Reports Monthly evidence of research integrity Data Quality Our commitment to research integritySolutions
Let us transform the voice of your customers into meaningful product solutions. Make smarter decisions with smarter insights.
Book a demoProduct Development
Step inside the most valuable minds: your customers. Gather product ideas and proposals from your most significant audience.
Stay ahead of the competition. Let your audience identify which are your strongest concepts and allow your team to bring these products to life.
Alleviate yourself from the guesswork. Test and evaluate different persuasive marketing messages to reveal what product claims drive consistent customer purchasing.
Gauge your competitors and learn about your customers' attitudes towards them. Gain purchase probability insights and find out what you're up against.
We combine rigorous economic modeling with your customers' preferences, so you can accurately price your products and get the most value out of each concept.
Gather customer feedback at scale and gain statistical confidence in the answers that matter most. Less assumptions, smarter decisions.
The GroupSolver® Difference
Fast, real-time insights
No more manual text coding. Our platform organizes answers into themes and calculates their statistical support as data is being collected, saving you time and effort.
Smart qualitative research
Built with brains, our platform uses a blend of machine learning and crowd intelligence to quantify qualitative data. No need to guess how your customers truly think.
Flexible for your needs
We offer various plans that fit your budget and research needs. And if you don't immediately find what you are looking for, contact us and we'll work it out.
Client Stories
Case Study
Choosing from several creative concepts for a new credit card marketing campaign, a credit union selected the one that resonated most with their target audience.
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Case Study
Helping an iconic home products brand introduce a new sandwich bag displaying favorite movie characters that kids love (and parents buy).
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What our partners say
Flexible Options
Take a look at our various offerings that fit your budget and research needs.
Explore plansMore Solutions
Book a 30-minute demo with our research team. No deck, no pitch — just the platform answering your questions.
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