Find actionable insights for your brand perception strategy
GroupSolver® finds deeper brand insights by connecting your customers’ voices with their quantified impact on your brand.
Uncover your customers' opinions on your brand
Take brand perception a step further. GroupSolver® not only uncovers how your brand is perceived, but why your audience feels the way they do.
Find connection between brand value and purchasing behavior
Connect the dots between your brand perception and performance. See how your customers’ views align with their willingness to purchase.
Discover themes about your brand based on customer feedback
GroupSolver® summarizes opinions and draws out specific themes, so you don’t have to. Now you can understand which aspects of your brand leave the best impressions.
Step into the mind of your customer
Connect to your customers better. Go beneath the surface and find attributes of your brand that appeal to customers at an emotional level.
Measure your brand awareness with GroupSolver®
Trying to calculate the efficacy of your brand awareness campaign? Receive a score with GroupSolver® to understand how recognizable your brand is to potential customers.
Pinpoint perception differences in your customer segments
We make it easy to compare different segments and discover trends. Dive into specific customer groups and gain insight on their thoughts, sentiments, and behavior.
Proven brand perception success
A sentimental favorite: supporting the relaunch of a loved toy brand amidst steep competition.
GroupSolver® helped a toy brand uncover their brand identity in an effort to successfully rediscover its path to customers’ hearts.Read story
Looking toward the future: testing university’s vision plan.
Helping a prestigious private university better align its vision across students, faculty, staff and other major stakeholders.Read story
GroupSolver’s quality research enables us to test ideas and assumptions that are consumer-centric, so we can proceed with certainty that we are making the best data-driven decisions for our customers every step of the way.
I thought I had to use traditional in-person focus groups to get good qualitative information but GroupSolver delivered exceptional qualitative information with the unexpected added bonus of quantitative data – a true hybrid approach that has been lacking.
We have partnered with GroupSolver for over four years and consistently find that their research methodologies deliver compelling insights that would have been left hidden had we used a traditional online survey.