Find out what emotions your brand evokes
Discover associations about your brand from your customers' own words. We quantify and analyze their quotes to transform them into meaningful brand equity metrics.
Solutions
Agatha Brand Perception Brand Equity Customer Segmentation Concept Testing Product Development Pricing Research Employee Experience All solutionsIndustries
Consumer Packaged Goods Food & Beverage Retail Healthcare Financial Services Technology All industriesPlatform
How it Works
See how Agatha turns survey data into decision-ready insights in minutes.
Features
Agatha AI
Coming soon · Your autonomous research analyst.
LiveSlides™
Live presentations that update as data comes in.
Solver Interface
The AI-powered respondent experience.
Libraries
Reusable question templates for faster study design.
QuantQual
Quant scale and qual depth — in one study.
MCP Server
Coming soon · Your studies, native in every AI tool.
AI Open-End™
Open-ended responses, quantified at scale.
Segments
Reusable audiences across the whole study.
Respondent Manager
Data-quality control for every study.
IdeaCloud™
Open-end verbatims, visualised by support strength.
HaloGraph™
Drill from themes to verbatims in one sunburst chart.
AugmentIQ™
Coming soon · Test your survey on AI respondents before launch.
Focus Groups
Live discussions and async bulletin boards.
Multilanguage
23 languages. One study. One dashboard.
Learn
Case Studies Real research, real results Blog Insights on market research FAQ Common questions answeredData Quality
Data Quality Reports Monthly evidence of research integrity Data Quality Our commitment to research integritySolutions
Brand equity can be an inexact science. It can be challenging to know how much your brand contributes to your success. We tie your customers' brand associations with their willingness to buy your product. Problem solved.
Book a demoBrand Equity
Discover associations about your brand from your customers' own words. We quantify and analyze their quotes to transform them into meaningful brand equity metrics.
GroupSolver® takes you into the minds of your customers. You'll learn why customers associate certain themes with your brand so you can create effective brand campaigns.
Understand how your brand influences customers and their purchasing decisions. Determine which brand attributes make the largest impact on conversions.
How much more can you charge for a product with your brand name on it? GroupSolver® will uncover the answer and allow you to understand why customers value your brand name.
Establish a statistical calculation of your brand equity. We use conjoint analysis and economic modeling to get it right. No PhD needed—GroupSolver® will do all the work.
Pinpoint where your brand stands in relation to your competitors. Find out what sets you apart, as well as areas you can improve on.
The GroupSolver® Difference
Fast, real-time insights
No more manual text coding. Our platform organizes answers into themes and calculates their statistical support as data is being collected, saving you time and effort.
Smart qualitative research
Built with brains, our platform uses a blend of machine learning and crowd intelligence to quantify qualitative data. No need to guess how your customers truly think.
Flexible for your needs
We offer various plans that fit your budget and research needs. And if you don't immediately find what you are looking for, contact us and we'll work it out.
Client Stories
Case Study
Helping an iconic home products brand introduce a new sandwich bag displaying favorite movie characters that kids love (and parents buy).
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Case Study
Customer feedback allowed a snack food manufacturer to prepare to introduce a new product on the shelf and optimize its marketing mix.
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What our partners say
Flexible Options
Take a look at our various offerings that fit your budget and research needs.
Explore plansMore Solutions
Book a 30-minute demo with our research team. No deck, no pitch — just the platform answering your questions.
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