Test product pricing with greater depth
Find the right price for your product and grasp what drives it, all in one step. Compare different pricing scenarios and find the one that puts you in the best position to win. Pricing research has never been this easy.
Conduct simple or comprehensive pricing studies
Whether you need quick or in-depth pricing research, we’ve got you covered. GroupSolver® builds robust economic models that uncover the answers you’re looking for.
Hit your price premium
Test different product options to choose the right one that is most appealing to consumers. Understand which attribute, claim, or idea gives you the highest price premium.
Connect opinions about your product to willingness to pay
Recognize which features your customers are willing to pay extra for. We’ll help you get the evidence to pick the most value-added features for your product offering.
Play around with "what if?" pricing scenarios to find your place in the market
Test different pricing options and how they stand against competitors. Learn how pricing determines potential market outcomes and how they may affect your market share.
Use our pricing tool to test out various pricing possibilities
Use our pricing tools for forward-looking insights to make better business decisions and increase your margins. No more guessing.
Our team will help you find the right price
We’ll guide you through your pricing research needs. Whether you need some advice to get started or would like us to build pricing models for you, we’re here for you.
Proven pricing research success
Winning on flavor: introducing a new line of BBQ meat to a competitive industry.
How a packaged food company deciphered consumer preferences and market opportunities for a successful product launch.Read story
Price is right: introducing a new personal care product to a stocked shelf.
A manufacturer of a common skin condition treatment sought to introduce a new product for a crowded market, and find the right pricing with the help of GroupSolver®.Read story
We have partnered with GroupSolver for over four years and consistently find that their research methodologies deliver compelling insights that would have been left hidden had we used a traditional online survey.
I thought I had to use traditional in-person focus groups to get good qualitative information but GroupSolver delivered exceptional qualitative information with the unexpected added bonus of quantitative data – a true hybrid approach that has been lacking.
GroupSolver’s quality research enables us to test ideas and assumptions that are consumer-centric, so we can proceed with certainty that we are making the best data-driven decisions for our customers every step of the way.