Retail

GroupSolver's dynamic survey technology enabled a multi-touchpoint process for both quantitative and qualitative analysis, letting us adjust surveys in real-time based on emerging themes. We saved time and money while conducting research in Sub-Saharan Africa from the US — an invaluable tool and close partnership for any team chasing comprehensive insights.

We have partnered with GroupSolver for over four years and consistently find that their research methodologies deliver compelling insights that would have been left hidden had we used a traditional online survey.

GroupSolver's quality research enables us to test ideas and assumptions that are consumer-centric, so we can proceed with certainty that we are making the best data-driven decisions for our customers every step of the way.

I thought I had to use traditional in-person focus groups to get good qualitative information but GroupSolver delivered exceptional qualitative information with the unexpected added bonus of quantitative data – a true hybrid approach that has been lacking.

I needed a fast and cost-effective way to uncover thought leadership insights for content and a way to assess the impact of the assets we produce for a highly targeted audience. The GroupSolver platform allows me to kill those two birds with one stone: I capture fresh first-person insights on cutting edge topics and I can then measure the impact of the content we produce on specific KPIs.