Blog
Perspectives on market research, consumer insights, and AI-powered survey analysis from the GroupSolver® team.

Prove market research ROI to your CFO with a framework that converts customer insights into revenue impact, cost savings, and risk reduction.
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Can AI replace market research? Two recent experiments show where AI gets the direction right, and why human data still drives the final decision.
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Cheap survey panels can corrupt pricing research in ways that cost far more than you saved. See empirical proof of what bad respondents do to your data quality.
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Survey data quality has hit a breaking point — 45% of completes now fail quality checks. Here are 4 measures to fight bots, fraud, and bad respondents.
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Explore 7 trends shaping the future of market research in 2026: from AI-powered analysis to continuous listening, and what they mean for your insights strategy.
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Market research best practices that help teams collect better data, ask smarter questions, and turn findings into decisions that actually hold up (updated guide for 2026)
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AI survey fraud detection is critical as AI-generated responses now mimic real humans. Learn how to detect fake survey responses and protect your data quality.
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Modern market research methods explained: from surveys and interviews to AI-driven surveys, text analysis, and agile research. Learn how to choose the right approach.
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AI market research uses artificial intelligence to automate data analysis, uncover customer insights, and improve decision-making. Learn how it works in 2026.
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Learn how brand perception research helps you understand what customers really think about your brand, measure brand image, and turn sentiment into smarter decisions.
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Discover the best market research tools for deeper customer insights. Learn how AI market research tools and consumer research platforms help you understand the “why” behind behavior.
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How can researchers trust AI in market research? Learn four practical principles for using AI responsibly while avoiding hallucinations and protecting data reliability.
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How much damage does bad survey data cause? Our case example shows just how easy it is to make a fatal mistake when your data is infiltrated.
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How much is “Made in USA” worth to consumers? Our study of chicken and backpacks reveals what really drives buying decisions today.
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A look at shifting views of America in 2025—what unites us, what divides us, and what it means for the future of the American Dream.
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Market research professionals must take shared responsibility for improving survey data quality.
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Do Gen AI panels replace humans in market research? We explore the pros and cons of synthetic responses and what they mean in the industry...
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Wondering how much to spend on a Valentine’s Day gift? Data says $24 is the sweet spot! Take a look here on what we've uncovered
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Will the person providing service be offended if I don’t tip enough? Will my friends think I am cheap? Let's dive in...
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Over the past few months, we have been working on improvements to our already-live features, along with dreaming and producing new additions to our toolkit.
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We wanted to see if Gen AI technology has reached the level at which researchers can confidently ask their questions of synthetic panels instead of humans.
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What if you could find your perfect future customer before they purchased your product for the very first time? How much money would you save?
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Yes, entering Harris on the ticket gives Democrats a small bump, but it is still about the economy, and she is not convincing voters that she is ready (yet)
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We sat down with our partner and market research professional, Daniel Kamau, to talk about market research and trends in Africa. Read the full story now...
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The 2020 election was decided by less than 50,000 votes, and the 2024 contest is on track to be as close if not closer. Read our latest findings here.
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Earlier this year, we asked voters how they felt about the upcoming elections. We found that it is the economy topping the list of issues...
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How many times have you walked to a coffee shop, sat at your gate, or waited on the check-out line and people-watched everyone around you?
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GroupSolver® surveyed 183 likely voters in Georgia to understand which economic narrative — Biden's or Trump's — resonates most with undecided swing-state voters.
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Our latest study among voters in Michigan suggests that a 3rd party candidate will likely not move the needle on the elections in November.
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Unveiling the Streaming Service Universe: Trends, Preferences, and Consumer Insights. A GroupSolver Insights Study.
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As we dive into Q4, we're excited to share our product updates from Q23! Let's take a closer look at some cool stuff our team worked on.
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What is Generative AI? GroupSolver Founder and CEO takes a deep dive look into all things exciting-- and even worrisome-- about AI
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In the past few months, our team has been working diligently to innovate the platform to better serve your needs. We have a lot of exciting updates to share with you in this Q1 product update. Let’s dive in! QuantQual is now available for all customers and has multiple major improvements After 2 months, when […]
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Learn how the online qualitative and quantitative insights platform answers your toughest business questions.
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Curious to know how GroupSolver stacks up against other leading market research companies? Get the need to know information here.
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The experience of your employees has a direct impact on that of your customers. Read more to find out what that means for your business.
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Take an in-depth look into employee engagement and discover why it is important, how to measure it, and how to improve it in your business.
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Discover how you should prioritize the employee experience to improve employee retention and morale and place you ahead of the competition.
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Discover how you can start employee journey mapping to better understand how your team experiences the organization from hiring to termination.
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GroupSolver's free pricing survey template allows you to get started understanding your market data to set the right price for your customers.
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We asked 203 college grads about their identities as former collegiate athletes or non-athletes, and our findings may surprise you.
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How do Amazon Prime members get their shopping done? Read what we discovered in our consumer behavior survey from 200 Amazon Prime members.
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Which survey tool is best for your business: Microsoft Forms, Qualtrics, or something else entirely? Weigh the pros and cons with this comparison.
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Qualitative data analysis is a game-changer for effective market research. Find out which tool provides the most productive and thorough analysis.
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Dive into what employee experience management is, the role it plays in your business’s success, and how your company can get ahead of the curve.
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Customer personas are an easy and efficient way to refine your market research strategy. Keep reading to see how you can make your own.
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...or why it is so hard to ask why. GroupSolver CEO Rasto Ivanic reflects on how he stays curious and why he chooses to invest in it.
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Searching for a crash course on screener questions? Here’s everything you need to know, from the benefits they provide to tips for creating your own.
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A thought leadership piece exploring initiatives in the workplace and mental health by Pscyhologist and Coach, Martina Matusova.
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A Voice of the Customer program helps to identify, analyze, and act on insights to better meet the needs of your customers. Find out how to run one here.
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Trying to choose a survey tool for your CX research, brand assessment, or other type of research? Learn how Qualtrics & SurveyMonkey compare.
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Gather insights into your customers and learn how to target your ideal audience with market segmentation. Start building your survey with these questions.
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Understanding brand image can help guide your team to focus on what matters most to you and your customers to set a clear brand message.
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Brand tracking measures your brand’s health to help you identify shifting trends so you can maximize your brand-building strategies. Find out how here.
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We want to set the record straight on AI Sentience. Read more to see if our researchers think the topic is a valid point of concern.
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Making a difference in the world is a collective effort- but should companies be involved in these initiatives? Read more to see what people think.
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Discover the essentials of brand evaluations including what a brand evaluation is, the key components of a brand evaluation, and how to launch your evaluation.
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NPS stands for Net Promoter Score, a metric used for customer experience programs. NPS looks from -100 to 100 for if customers would recommend your brand.
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Customer experience data is vital to building a brand. Learn how to effectively build a customer experience survey to get the best insights.
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Starbucks is one of many companies facing recent criticism for their dairy-free alternatives surcharge. So, what do people really think about this issue?
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Don’t miss out on the opportunity to capitalize on the retail resurgence. This overview will provide key insights to developing effective retail surveys.
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Find example questions, methodologies, and tips for conducting user experience research, and learn how to interpret this data to make informed decisions.
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GroupSolver added a new algorithm called Idea Pool Manager into their smart survey. It delivers clean and useful data summaries to researchers.
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GroupSolver investigated the public's perceptions around the future of the Twitter and their responses to Elon Musk's acquisition.
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How do you identify the ideal price for your product or service to maximize profits? Use this guide to conduct an in-depth pricing analysis.
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What is a voice of the customer program and how can it help your business grow your revenue and strengthen customer loyalty? Find out from our experts.
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Make your packaging research as effective as it can be with this lineup of essential package design survey questions from your go-to research experts.
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The San Diego-based market research technology start-up continues to expand its intelligent survey platform with recent funding.
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Need to get a better handle on who your consumers are and how to appeal to them? Check out this guide on how to conduct market segmentation.
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Assessing your brand equity starts with asking the right questions and using the right tools. Learn to design an effective brand equity survey from our pros.
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Chatbots are valuable tools and not only for customer support. Learn how to use your chatbot for market research and more with an AI-driven chatbot survey.
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Mental health awareness is important and necessary to talk about. Read these experiences dealing with mental health from our GroupSolver family.
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Are electric vehicles the future of transportation? GroupSolver uncovers the latest insights in terms of beliefs and attitudes around electric vehicles.
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Product feature research is a valuable process for feature prioritization and directing your development. Learn the top tips from our experts.
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Is this the new "new normal"? GroupSolver taps into the minds of citizens as everyday items such as food and gas prices soar due to inflation. Read now.
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How do you know if your business or product idea has the legs to go the distance? Follow this how-to guide for your idea evaluation process.
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Learn how to find the perfect customer feedback software and customer feedback tools with this checklist of essentials.
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How do working professionals feel about requesting time off? GroupSolver ran a study to uncover their attitudes towards utilizing their allotted PTO.
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Your guide to better customer segmentation using behavioral data. Dig deeper into your customers’ actions and increase conversions with behavioral segmentation research
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Got a brilliant idea? Find out how to use concept testing to seamlessly discover if it can go the distance and to guide your development process.
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Are you ready for the market research of the future? Learn about AI surveys vs traditional surveys and how the latest technology measures up.
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What is a panel survey and how can it take your market research or audience measurement to the next level? Find out everything you need to know.
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Your package design testing starts here. The research experts at GroupSolver created this simple 3 step guide to crafting a product packaging study.
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GroupSolver asked 200 football fans to share their takes on the outcome of Super Bowl LVI and how they’ll be spending their Super Bowl Sunday.
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What is conversational AI and how can it help your business gain valuable insights and boost your profits? Find out from the conversational AI experts at GroupSolver.
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How did online users react to the launch of Meta? Are they interested in joining the Metaverse? We asked 750 respondents for their honest opinions.
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This holiday season, we asked folks to reflect on the positives of 2021. Respondents share valuable life lessons and inspiring joyful moments.
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Learn about the brand equity metrics and question types you can use to nail your brand equity market research. Start measuring & managing brand equity now!
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What barriers prevent Americans from traveling? GroupSolver ran a study to find out. Discover American travel habits in 2021 here.
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Before measuring and managing brand equity, you need to understand what it is. Learn everything you need to know about customer-based brand equity here.
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Your four-step guide to customer segmentation. Create smarter customer groups using our best practices for customer segmentation market research.
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Discover a step-by-step guide to product development research including what it is, why it’s important, and steps you can take to get started today.
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What will the future of AI-driven market research look like? GroupSolver's CEO and Research Team Lead bring you the inside scoop.
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Discover the employee experience survey questions you should be asking to measure and improve your employee’s satisfaction and engagement. Read more here.
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Learn how to measure customer experience and build a customer experience survey with these best practices. Click here to get started.
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Not sure which survey platform is right for you? Use this guide to compare Qualtrics, Decipher and Confirmit. From use cases, features, pricing and limitations.
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How much do digital users know about data privacy issues? How much do they value their own personal data? Find out from GroupSolver's study.
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Discover four critical steps to effective concept testing research including what it is and how to create a concept testing survey. Read more here.
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Discover how to conduct a pricing survey that helps you find the optimal price for your product or service from methodology to choosing participants.
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Does social media have a negative or positive impact on mental health? Our study reveals conflicting emotions from users of top platforms.
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Creating customer feedback forms can be a challenging experience. Click here to learn about building excellent customer surveys to get the best data & insights.
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Discover an in-depth comparison of SurveyMonkey vs. Google Forms vs. Typeform and learn which platform is right for your team with side-by-side comparisons.
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Learn about the different ways you can ask for feedback from your customers through GroupSolver’s tips and tricks. Click here to read the full story.
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Discover 8 tips for building a brand awareness survey that will keep your ideal user engaged and boost completion rates while getting you the data you need.
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Many of our usual habits have shifted due to Covid-19, even with vaccinations and re-openings. Click here to read full blog post.
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What responsibility do social media companies have in preventing the spread of misinformation? Click here to read full blog post.
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How have COVID opinions, emotions, and lifestyles have changed? Click here to read full blog post.
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Although the COVID-19 vaccines have shown safe and effective results, many people still have fear and doubt in them. Click here to real full blog post.
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Taking the pulse one year into the pandemic and post historic presidential election. Click here to read full blog post.
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Did you know that 70% of respondents from our recent study consider themselves a “lifelong learner”? Click here to read full blog post.
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A happy quarantine Valentine's Day. Click here to read full blog post.
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Health literacy in the age of social media and misinformation: a conversation with Dr. Eileen Fry-Bowers. Click here to read full blog post.
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Protect the quality of your survey data from speedsters cheaters and bots by implementing smart trap questions. Click here to read full blog post.
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Trump vs. Twitter: The final straw. Click here to read full blog post.
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A vaccination conversation Part II: discussing health literacy with Dr. Eileen Fry Bowers. Click here to read full blog post.
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Interview with Dr. Eileen Fry-Bowers: a vaccination conversation. Click here to read full blog post.
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Will things start to finally look up with a new vaccine? Or will this bring up new fires we have to put out? Click here to read full blog post.
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What happened to "one nation, indivisible?" Click here to read full blog post.
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The curious case of failed electoral polls: four take-aways for political pollsters from a customer insights researcher. Click here to read full blog post.
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All I want for Christmas is a cure for Covid. Click here to read full blog post.
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Matrix reloaded: impact of matrix question length and attribute complexity. Click here to read full blog post.
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IdeaCluster™: the fastest way to build a story from open ended data. Click here to read full blog post.
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With elections on the horizon and COVID-19 still lurking, GroupSolver® explores what's keeping Americans on edge — and what our survey data reveals about collective sentiment.
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IntelliSegment™ uncovers nuances in customer stories. Click here to read full blog post.
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Open-ended questions deserve better than the plain old text box treatment in online surveys. Click here to read full blog post.
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There’s a long road ahead before the pandemic is over. Click here to read full blog post.
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Does matrix question format cause drift in respondent data toward neutral results? Click here to read full blog post.
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Back to school typically causes stress among students and parents, but this pandemic adds a whole other layer. Click here to read full blog post.
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A few months later into the pandemic, we are still not in the clear yet. Click here to read full blog post.
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The question is whether Trader Joe’s customers support its witty, ethnic sub-brand names or find them offensive. Click here to read full blog post.
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To mask or not to mask? We dive deep into the controversy of face masks. Click here to read full blog post.
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With so much uncertainty, consumers don’t know for sure where we are at right now. Click here to read full blog post.
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Your customers want you to start a rebellion: a conversation with product rebel and board member, Vidya Dinamani. Click here to read full blog post.
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Racial inequities in food advertising: a conversation with Dr. Aarti Ivanic. Click here to read full blog post.
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With cases on the rise and a second wave approaching, consumers are anxiously waiting to see what's next. Click here to read full blog post.
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Traveling in the age of coronavirus. Click here to read full blog post.
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Groupsolver®, Inc. raises $2 Million funding round from Eterus Capital, Tech Coast Angels, and other private investors. Click here to read full post.
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We have gotten used to our life with COVID-19 and perhaps that is why our level of concern continues to drop. Click here to read full blog post.
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Black lives matter. Are you listening to the cries of your fellow Americans? Click here to read full blog post.
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Five things I commit to doing about racism. Click here to read full blog post.
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Worry over the virus is decreasing, but folks continue to acknowledge that we are in this for the long-run. Click here to read full blog post.
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Where will COVID-19 take us in a few weeks? Months? The next year? Click here to read full blog post.
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Giving up on a quick return to normal. Click here to read full blog post.
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What will the new new normal be like when the economy reopens and life tries to go back to usual? Click here to read full blog post.
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Level of concern has peaked. Click here to read full blog post.
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2020 is not what I imagined. Click here to read full blog post.
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Long were the days where we roamed around carelessly, not worried about social distancing or wearing masks in public. Click here to read full blog post.
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Shoppers begin to wonder when this nightmare will be over and what long-lasting impact it will have on their daily lives. Click here to read full blog post.
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GroupSolver® tracks how US shoppers are adapting as pandemic reality sinks in — from changing purchase behavior to longer-term concerns about the economy and daily life.
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Early take on COVID-19 impact on US shopper behavior. Click here to read full blog post.
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This year was supposed to be the XFL’s comeback, but unfortunately the anticipation was cut short. Click here to read full blog post.
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Yes, I suppose I do have a few minutes. But only a few. What do you have in store for me, Quibi? Click here to read full blog post.
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"I want it my way!" A Gen Z take on grocery personalization. Click here to read full blog post.
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Building a growing and profitable B2B technology business is hard. It is also immensely satisfying. Click here to read full blog post.
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AI will likely take your research to the next level. But you must do your research first. Click here to read full blog post.
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I don't drink regular coffee, I drink premium coffee. Click here to read full blog post.
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Better fact-check yourself. Click here to read full blog post.
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Smart strategy for B2B startups crossing the valley of death. Click here to read full blog post.
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Are you looking for a gigster? Click here to read full blog post.
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