Blog

Insights & research

Perspectives on market research, consumer insights, and AI-powered survey analysis from the GroupSolver® team.

Blog
Thought Leadership ·

How to Prove the ROI of Market Research to Your CFO

Prove market research ROI to your CFO with a framework that converts customer insights into revenue impact, cost savings, and risk reduction.

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Blog
GroupSolver® Insights ·

Can AI Replace Market Research? Why AI Gets the Direction Right but Humans Get the Decision Right

Can AI replace market research? Two recent experiments show where AI gets the direction right, and why human data still drives the final decision.

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Blog
GroupSolver® Insights ·

The Real Cost of Cheap Survey Panels: How Low-Quality Data Corrupts Your Pricing Research

Cheap survey panels can corrupt pricing research in ways that cost far more than you saved. See empirical proof of what bad respondents do to your data quality.

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Blog
GroupSolver® Insights ·

4 Data Quality Measures Every Survey Needs in 2026: Lessons From 12 Months in the Trenches

Survey data quality has hit a breaking point — 45% of completes now fail quality checks. Here are 4 measures to fight bots, fraud, and bad respondents.

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Blog
Newsroom ·

The Future of Market Research: 7 Trends Reshaping the Industry

Explore 7 trends shaping the future of market research in 2026: from AI-powered analysis to continuous listening, and what they mean for your insights strategy.

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Blog
Research Best Practices ·

Market Research Best Practices: A Complete Guide for Smarter Decisions

Market research best practices that help teams collect better data, ask smarter questions, and turn findings into decisions that actually hold up (updated guide for 2026)

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Research Best Practices ·

AI Survey Fraud Detection: How to Identify and Prevent AI-Generated Responses

AI survey fraud detection is critical as AI-generated responses now mimic real humans. Learn how to detect fake survey responses and protect your data quality.

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Research Best Practices ·

Market Research Methods: Traditional, Modern, and AI-Driven Approaches

Modern market research methods explained: from surveys and interviews to AI-driven surveys, text analysis, and agile research. Learn how to choose the right approach.

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Research Best Practices ·

What Is AI Market Research? A Practical Guide for Marketers in 2026

AI market research uses artificial intelligence to automate data analysis, uncover customer insights, and improve decision-making. Learn how it works in 2026.

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Blog
Product & Tools ·

How to Understand What Customers Really Think About Your Brand with Brand Perception Research

Learn how brand perception research helps you understand what customers really think about your brand, measure brand image, and turn sentiment into smarter decisions.

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Blog
Product & Tools ·

What Are the Best Market Research Tools in 2026?

Discover the best market research tools for deeper customer insights. Learn how AI market research tools and consumer research platforms help you understand the “why” behind behavior.

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Research Best Practices ·

Can We Trust AI in Market Research? Four Principles Every Researcher Should Follow

How can researchers trust AI in market research? Learn four practical principles for using AI responsibly while avoiding hallucinations and protecting data reliability.

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Blog
GroupSolver® Insights ·

When Bad Data Costs Real Money

How much damage does bad survey data cause? Our case example shows just how easy it is to make a fatal mistake when your data is infiltrated.

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Blog
GroupSolver® Insights ·

What Is “Made in USA” Really Worth? A Look Through the Lens of Chicken and Backpacks

How much is “Made in USA” worth to consumers? Our study of chicken and backpacks reveals what really drives buying decisions today.

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Blog
GroupSolver® Insights ·

Divided We Stand: The American Dream in 2025

A look at shifting views of America in 2025—what unites us, what divides us, and what it means for the future of the American Dream.

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Blog
Thought Leadership ·

Data Quality Is Everyone’s Job

Market research professionals must take shared responsibility for improving survey data quality.

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Blog
Thought Leadership ·

The Shelf Life of an AI Synthetic Panel

Do Gen AI panels replace humans in market research? We explore the pros and cons of synthetic responses and what they mean in the industry...

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Blog
GroupSolver® Insights ·

The Beauty (and Chaos) Behind the Perfect Valentine’s Day Gift

Wondering how much to spend on a Valentine’s Day gift? Data says $24 is the sweet spot! Take a look here on what we've uncovered

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Blog
GroupSolver® Insights ·

Have we reached the tipping point?

Will the person providing service be offended if I don’t tip enough? Will my friends think I am cheap? Let's dive in...

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Blog
Product & Tools ·

Q1 2025 GroupSolver Product Update

Over the past few months, we have been working on improvements to our already-live features, along with dreaming and producing new additions to our toolkit.

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Blog
Thought Leadership ·

Do you still need humans to answer your surveys?

We wanted to see if Gen AI technology has reached the level at which researchers can confidently ask their questions of synthetic panels instead of humans.

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Blog
GroupSolver® Insights ·

Getting Ahead of Gen Z Brand Loyalty

What if you could find your perfect future customer before they purchased your product for the very first time? How much money would you save?

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Blog
GroupSolver® Insights ·

The 2024 Elections: What Has Changed with Harris in the Race

Yes, entering Harris on the ticket gives Democrats a small bump, but it is still about the economy, and she is not convincing voters that she is ready (yet)

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Blog
Thought Leadership ·

The Consumer Market in Africa: Who They Are & How to Target Them

We sat down with our partner and market research professional, Daniel Kamau, to talk about market research and trends in Africa. Read the full story now...

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Blog
GroupSolver® Insights ·

How to Win the 2024 Presidential Election with Market Research Technology

The 2020 election was decided by less than 50,000 votes, and the 2024 contest is on track to be as close if not closer. Read our latest findings here.

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Blog
GroupSolver® Insights ·

The Story of the Independent Voter is not yet Written, but its Contours Have Clearly Emerged.

Earlier this year, we asked voters how they felt about the upcoming elections. We found that it is the economy topping the list of issues...

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Blog
GroupSolver® Insights ·

“Country of Immigrants”: Dwindling?

How many times have you walked to a coffee shop, sat at your gate, or waited on the check-out line and people-watched everyone around you?

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Blog
GroupSolver® Insights ·

It’s the economy, stupid.

GroupSolver® surveyed 183 likely voters in Georgia to understand which economic narrative — Biden's or Trump's — resonates most with undecided swing-state voters.

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Blog
GroupSolver® Insights ·

So we have elections this year…

Our latest study among voters in Michigan suggests that a 3rd party candidate will likely not move the needle on the elections in November.

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Blog
GroupSolver® Insights ·

The Battle of the Streaming Services

Unveiling the Streaming Service Universe: Trends, Preferences, and Consumer Insights. A GroupSolver Insights Study.

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Blog
Product & Tools ·

Q2&3 Product Update: making your research experience not-so-spooky

As we dive into Q4, we're excited to share our product updates from Q23! Let's take a closer look at some cool stuff our team worked on.

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Blog
Thought Leadership ·

Generative AI has arrived in Market Research: One Reason to be Excited, One Reason to Worry, and One Reason to be Hopeful

What is Generative AI? GroupSolver Founder and CEO takes a deep dive look into all things exciting-- and even worrisome-- about AI

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Blog
Product & Tools ·

Q1 Product Update: Enhancements to QuantQual, Heatmap Question, and more

In the past few months, our team has been working diligently to innovate the platform to better serve your needs. We have a lot of exciting updates to share with you in this Q1 product update. Let’s dive in! QuantQual is now available for all customers and has multiple major improvements After 2 months, when […]

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Blog
Product & Tools ·

QuantQual™: You no longer need to choose between qualitative and quantitative research

Learn how the online qualitative and quantitative insights platform answers your toughest business questions.

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Blog
Product & Tools ·

How does GroupSolver compare to Qualtrics, Survey Monkey, Remesh, and Forsta?

Curious to know how GroupSolver stacks up against other leading market research companies? Get the need to know information here.

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Blog
Research Best Practices ·

Connecting the Employee Experience and the Customer Experience

The experience of your employees has a direct impact on that of your customers. Read more to find out what that means for your business.

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Blog
Research Best Practices ·

What is Employee Engagement? Here’s What You Should Know

Take an in-depth look into employee engagement and discover why it is important, how to measure it, and how to improve it in your business.

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Blog
Research Best Practices ·

Why You Should Prioritize the Employee Experience

Discover how you should prioritize the employee experience to improve employee retention and morale and place you ahead of the competition.

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Blog
Research Best Practices ·

6 Steps to Employee Journey Mapping

Discover how you can start employee journey mapping to better understand how your team experiences the organization from hiring to termination.

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Blog
Research Best Practices ·

Free Pricing Survey Template

GroupSolver's free pricing survey template allows you to get started understanding your market data to set the right price for your customers.

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Blog
GroupSolver® Insights ·

In a league of their own: Former varsity-level collegiate athletes prove to have a more positive post-grad experience

We asked 203 college grads about their identities as former collegiate athletes or non-athletes, and our findings may surprise you.

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Blog
GroupSolver® Insights ·

Amazon versus… Well, everyone. Shopping habits survey reveals Amazon Prime members’ tendencies.

How do Amazon Prime members get their shopping done? Read what we discovered in our consumer behavior survey from 200 Amazon Prime members.

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Blog
Research Best Practices ·

Qualtrics vs. Microsoft Forms: A Platform Comparison

Which survey tool is best for your business: Microsoft Forms, Qualtrics, or something else entirely? Weigh the pros and cons with this comparison.

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Blog
Research Best Practices ·

Best Software for Qualitative Data Analysis

Qualitative data analysis is a game-changer for effective market research. Find out which tool provides the most productive and thorough analysis.

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Blog
Research Best Practices ·

What to Know About Employee Experience Management

Dive into what employee experience management is, the role it plays in your business’s success, and how your company can get ahead of the curve.

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Blog
Research Best Practices ·

5 Steps to Building a Customer Persona

Customer personas are an easy and efficient way to refine your market research strategy. Keep reading to see how you can make your own.

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Blog
Thought Leadership ·

On the virtue of staying curious…

...or why it is so hard to ask why. GroupSolver CEO Rasto Ivanic reflects on how he stays curious and why he chooses to invest in it.

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Blog
Research Best Practices ·

Your Ultimate Guide to Screener Questions

Searching for a crash course on screener questions? Here’s everything you need to know, from the benefits they provide to tips for creating your own.

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Blog
Thought Leadership ·

Sparking employee initiative in the post-COVID workplace

A thought leadership piece exploring initiatives in the workplace and mental health by Pscyhologist and Coach, Martina Matusova.

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Blog
Research Best Practices ·

8 Methodologies for How to Run a VoC Program

A Voice of the Customer program helps to identify, analyze, and act on insights to better meet the needs of your customers. Find out how to run one here.

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Blog
Research Best Practices ·

Qualtrics vs SurveyMonkey: Which Is the Best Survey Tool?

Trying to choose a survey tool for your CX research, brand assessment, or other type of research? Learn how Qualtrics & SurveyMonkey compare.

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Blog
Research Best Practices ·

Market Segmentation Survey Questions & Examples

Gather insights into your customers and learn how to target your ideal audience with market segmentation. Start building your survey with these questions.

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Blog
Research Best Practices ·

What Is Brand Image and How Do You Measure It?

Understanding brand image can help guide your team to focus on what matters most to you and your customers to set a clear brand message.

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Blog
Research Best Practices ·

What Is Brand Tracking?

Brand tracking measures your brand’s health to help you identify shifting trends so you can maximize your brand-building strategies. Find out how here.

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Blog
Thought Leadership ·

Should We Be Worried About AI Becoming Sentient? Spoiler Alert: Not Yet

We want to set the record straight on AI Sentience. Read more to see if our researchers think the topic is a valid point of concern.

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Blog
GroupSolver® Insights ·

Companies Taking a Stand on Social Issues – Long Overdue or Out of Line?

Making a difference in the world is a collective effort- but should companies be involved in these initiatives? Read more to see what people think.

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Blog
Research Best Practices ·

Brand Evaluation: What It Is and What It Involves

Discover the essentials of brand evaluations including what a brand evaluation is, the key components of a brand evaluation, and how to launch your evaluation.

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Blog
Research Best Practices ·

Net Promoter Score Guide for 2022 and Beyond

NPS stands for Net Promoter Score, a metric used for customer experience programs. NPS looks from -100 to 100 for if customers would recommend your brand.

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Blog
Research Best Practices ·

How to Design a Customer Experience Survey

Customer experience data is vital to building a brand. Learn how to effectively build a customer experience survey to get the best insights.

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Blog
GroupSolver® Insights ·

Starbucks Protests Spark a Conversation Around “Vegan Upcharges” and Accommodating Dietary Preferences

Starbucks is one of many companies facing recent criticism for their dairy-free alternatives surcharge. So, what do people really think about this issue?

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Blog
Research Best Practices ·

Improve Engagement with Retail Customer Experience Surveys

Don’t miss out on the opportunity to capitalize on the retail resurgence. This overview will provide key insights to developing effective retail surveys.

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Blog
Research Best Practices ·

Using Surveys for User Experience Research

Find example questions, methodologies, and tips for conducting user experience research, and learn how to interpret this data to make informed decisions.

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Blog
Newsroom ·

GroupSolver, Inc.’s AI-powered ‘Idea Pool Manager’ revolutionizes market research by analyzing survey responses for you in real time

GroupSolver added a new algorithm called Idea Pool Manager into their smart survey. It delivers clean and useful data summaries to researchers.

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Blog
GroupSolver® Insights ·

Digital Users React to Elon Musk’s $44 Billion Twitter Takeover

GroupSolver investigated the public's perceptions around the future of the Twitter and their responses to Elon Musk's acquisition.

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Blog
Research Best Practices ·

How to Do a Pricing Analysis

How do you identify the ideal price for your product or service to maximize profits? Use this guide to conduct an in-depth pricing analysis.

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Blog
Research Best Practices ·

Voice of the Customer Program: What It Is and How It Can Boost Your Business

What is a voice of the customer program and how can it help your business grow your revenue and strengthen customer loyalty? Find out from our experts.

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Blog
Research Best Practices ·

Package Testing Survey Questions for Your Packaging Research

Make your packaging research as effective as it can be with this lineup of essential package design survey questions from your go-to research experts.

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Blog
Newsroom ·

GroupSolver®, Inc. raises new funding round to accelerate growth

The San Diego-based market research technology start-up continues to expand its intelligent survey platform with recent funding.

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Blog
Research Best Practices ·

Market Segmentation How-To’s

Need to get a better handle on who your consumers are and how to appeal to them? Check out this guide on how to conduct market segmentation.

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Blog
Research Best Practices ·

Top Brand Equity Questions to Ask in a Customer Survey

Assessing your brand equity starts with asking the right questions and using the right tools. Learn to design an effective brand equity survey from our pros.

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Blog
Research Best Practices ·

How to Do a Survey on a Chatbot

Chatbots are valuable tools and not only for customer support. Learn how to use your chatbot for market research and more with an AI-driven chatbot survey.

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Blog
Thought Leadership ·

A Mental Health Conversation: Two Unique Experiences From Our CEO and Marketing Manager

Mental health awareness is important and necessary to talk about. Read these experiences dealing with mental health from our GroupSolver family.

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Blog
GroupSolver® Insights ·

With Gas Prices at a Record High, are Electric Vehicles the Future of Transportation?

Are electric vehicles the future of transportation? GroupSolver uncovers the latest insights in terms of beliefs and attitudes around electric vehicles.

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Blog
Research Best Practices ·

Top Strategies and Tips for Product Feature Research

Product feature research is a valuable process for feature prioritization and directing your development. Learn the top tips from our experts.

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Blog
Thought Leadership ·

The Price is Not Right: Retail in the Time of Inflation

Is this the new "new normal"? GroupSolver taps into the minds of citizens as everyday items such as food and gas prices soar due to inflation. Read now.

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Blog
Research Best Practices ·

Evaluating Ideas for Your Business: A How-To Guide

How do you know if your business or product idea has the legs to go the distance? Follow this how-to guide for your idea evaluation process.

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Blog
Research Best Practices ·

What to Look For in Customer Feedback Tools & Software

Learn how to find the perfect customer feedback software and customer feedback tools with this checklist of essentials.

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Blog
GroupSolver® Insights ·

Employee Paid Time Off – A Right or a Privilege?

How do working professionals feel about requesting time off? GroupSolver ran a study to uncover their attitudes towards utilizing their allotted PTO.

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Blog
Research Best Practices ·

Your Simple Guide to Behavioral Customer Segmentation

Your guide to better customer segmentation using behavioral data. Dig deeper into your customers’ actions and increase conversions with behavioral segmentation research

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Blog
Research Best Practices ·

How to Test a New Product or Business Idea

Got a brilliant idea? Find out how to use concept testing to seamlessly discover if it can go the distance and to guide your development process.

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Blog
Research Best Practices ·

AI Surveys vs Traditional Surveys: Choosing the Right One for You

Are you ready for the market research of the future? Learn about AI surveys vs traditional surveys and how the latest technology measures up.

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Blog
Research Best Practices ·

Understanding Panel Surveys in Market Research

What is a panel survey and how can it take your market research or audience measurement to the next level? Find out everything you need to know.

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Blog
Research Best Practices ·

Package Testing Market Research in 3 Simple Steps

Your package design testing starts here. The research experts at GroupSolver created this simple 3 step guide to crafting a product packaging study.

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Blog
GroupSolver® Insights ·

Football fans share their predictions and opinions on the upcoming 2022 Super Bowl

GroupSolver asked 200 football fans to share their takes on the outcome of Super Bowl LVI and how they’ll be spending their Super Bowl Sunday.

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Blog
Research Best Practices ·

Conversational AI: The Basics You Need to Know

What is conversational AI and how can it help your business gain valuable insights and boost your profits? Find out from the conversational AI experts at GroupSolver.

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Blog
GroupSolver® Insights ·

Digital Users Respond to Facebook Rebrand and Its Virtual World, Metaverse

How did online users react to the launch of Meta? Are they interested in joining the Metaverse? We asked 750 respondents for their honest opinions.

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Blog
GroupSolver® Insights ·

The Best of 2021: A Moment to Reflect

This holiday season, we asked folks to reflect on the positives of 2021. Respondents share valuable life lessons and inspiring joyful moments.

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Blog
Research Best Practices ·

Your How-To Guide for Brand Equity Market Research

Learn about the brand equity metrics and question types you can use to nail your brand equity market research. Start measuring & managing brand equity now!

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Blog
GroupSolver® Insights ·

American Travel Habits in 2021: Nearly 40% of respondents have never left the country

What barriers prevent Americans from traveling? GroupSolver ran a study to find out. Discover American travel habits in 2021 here.

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Blog
Research Best Practices ·

What is brand equity and why is it important?

Before measuring and managing brand equity, you need to understand what it is. Learn everything you need to know about customer-based brand equity here.

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Blog
Research Best Practices ·

How to Conduct Customer Segmentation Research in 4 Simple Steps

Your four-step guide to customer segmentation. Create smarter customer groups using our best practices for customer segmentation market research.

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Blog
Research Best Practices ·

Your Guide to Product Development Research

Discover a step-by-step guide to product development research including what it is, why it’s important, and steps you can take to get started today.

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Blog
Thought Leadership ·

The Future of AI Driven Market Research

What will the future of AI-driven market research look like? GroupSolver's CEO and Research Team Lead bring you the inside scoop.

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Blog
Research Best Practices ·

Employee Experience Survey Questions You Should Be Asking

Discover the employee experience survey questions you should be asking to measure and improve your employee’s satisfaction and engagement. Read more here.

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Blog
Research Best Practices ·

Your Guide to Improving and Measuring Customer Experience

Learn how to measure customer experience and build a customer experience survey with these best practices. Click here to get started.

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Blog
Newsroom ·

Qualtrics vs. Decipher vs. Sawtooth Software

Not sure which survey platform is right for you? Use this guide to compare Qualtrics, Decipher and Confirmit. From use cases, features, pricing and limitations.

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Blog
GroupSolver® Insights ·

Your personal data may be Big Tech’s most profitable product. It also may be one you would be willing to pay them to stop selling.

How much do digital users know about data privacy issues? How much do they value their own personal data? Find out from GroupSolver's study.

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Blog
Research Best Practices ·

4 Steps to Concept Testing Research

Discover four critical steps to effective concept testing research including what it is and how to create a concept testing survey. Read more here.

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Blog
Research Best Practices ·

How to Conduct a Pricing Survey

Discover how to conduct a pricing survey that helps you find the optimal price for your product or service from methodology to choosing participants.

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Blog
GroupSolver® Insights ·

Are We Connected or Isolated? How Social Media Impacts Our Mental Health.

Does social media have a negative or positive impact on mental health? Our study reveals conflicting emotions from users of top platforms.

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Blog
Research Best Practices ·

6 Tips to Remember When Writing a Customer Feedback Survey

Creating customer feedback forms can be a challenging experience. Click here to learn about building excellent customer surveys to get the best data & insights.

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Blog
Newsroom ·

SurveyMonkey vs. Google Forms vs. Typeform

Discover an in-depth comparison of SurveyMonkey vs. Google Forms vs. Typeform and learn which platform is right for your team with side-by-side comparisons.

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Blog
Research Best Practices ·

Top 5 Ways To Get Feedback From Customers

Learn about the different ways you can ask for feedback from your customers through GroupSolver’s tips and tricks. Click here to read the full story.

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Blog
Research Best Practices ·

8 Tips for Building a Brand Awareness Questionnaire

Discover 8 tips for building a brand awareness survey that will keep your ideal user engaged and boost completion rates while getting you the data you need.

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Blog
GroupSolver® Insights ·

How our shopping habits changed as a response to the pandemic

Many of our usual habits have shifted due to Covid-19, even with vaccinations and re-openings. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Social media and the battle against misinformation

What responsibility do social media companies have in preventing the spread of misinformation? Click here to read full blog post.

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Blog
GroupSolver® Insights ·

A Year in Review: Living through a pandemic

How have COVID opinions, emotions, and lifestyles have changed? Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Vaccination nation: The latest pulse on the Covid-19 vaccine

Although the COVID-19 vaccines have shown safe and effective results, many people still have fear and doubt in them. Click here to real full blog post.

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Blog
Newsroom ·

Taking the pulse one year into the pandemic and post historic presidential election

Taking the pulse one year into the pandemic and post historic presidential election. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Are you a “lifelong learner”?

Did you know that 70% of respondents from our recent study consider themselves a “lifelong learner”? Click here to read full blog post.

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Blog
GroupSolver® Insights ·

A happy quarantine Valentine’s Day

A happy quarantine Valentine's Day. Click here to read full blog post.

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Blog
Newsroom ·

Health literacy in the age of social media and misinformation: a conversation with Dr. Eileen Fry-Bowers

Health literacy in the age of social media and misinformation: a conversation with Dr. Eileen Fry-Bowers. Click here to read full blog post.

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Blog
Research Best Practices ·

Protect the quality of your survey data from speedsters cheaters and bots by implementing smart trap questions

Protect the quality of your survey data from speedsters cheaters and bots by implementing smart trap questions. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Trump vs. Twitter

Trump vs. Twitter: The final straw. Click here to read full blog post.

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Blog
Newsroom ·

A vaccination conversation Part II: discussing health literacy with Dr. Eileen Fry Bowers

A vaccination conversation Part II: discussing health literacy with Dr. Eileen Fry Bowers. Click here to read full blog post.

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Blog
Newsroom ·

Interview with Dr. Eileen Fry-Bowers: a vaccination conversation

Interview with Dr. Eileen Fry-Bowers: a vaccination conversation. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Out of the woods, finally?

Will things start to finally look up with a new vaccine? Or will this bring up new fires we have to put out? Click here to read full blog post.

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Blog
GroupSolver® Insights ·

What happened to “one nation, indivisible?”

What happened to "one nation, indivisible?" Click here to read full blog post.

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Blog
Thought Leadership ·

The curious case of failed electoral polls: four take-aways for political pollsters from a customer insights researcher

The curious case of failed electoral polls: four take-aways for political pollsters from a customer insights researcher. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

All I want for Christmas is a cure for Covid

All I want for Christmas is a cure for Covid. Click here to read full blog post.

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Blog
Research Best Practices ·

Matrix reloaded: impact of matrix question length and attribute complexity

Matrix reloaded: impact of matrix question length and attribute complexity. Click here to read full blog post.

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Blog
Product & Tools ·

IdeaCluster™: the fastest way to build a story from open ended data

IdeaCluster™: the fastest way to build a story from open ended data. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

On the edge

With elections on the horizon and COVID-19 still lurking, GroupSolver® explores what's keeping Americans on edge — and what our survey data reveals about collective sentiment.

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Blog
Product & Tools ·

IntelliSegment™ uncovers nuances in customer stories

IntelliSegment™ uncovers nuances in customer stories. Click here to read full blog post.

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Blog
Product & Tools ·

Open-ended questions deserve better than the plain old text box treatment in online surveys

Open-ended questions deserve better than the plain old text box treatment in online surveys. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

A long road ahead

There’s a long road ahead before the pandemic is over. Click here to read full blog post.

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Blog
Research Best Practices ·

Does matrix question format cause drift in respondent data toward neutral results?

Does matrix question format cause drift in respondent data toward neutral results? Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Back to school amidst Covid-19

Back to school typically causes stress among students and parents, but this pandemic adds a whole other layer. Click here to read full blog post.

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Blog
Newsroom ·

Not quite out of the woods.

A few months later into the pandemic, we are still not in the clear yet. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Appropriation or appreciation?

The question is whether Trader Joe’s customers support its witty, ethnic sub-brand names or find them offensive. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

To mask or not to mask?

To mask or not to mask? We dive deep into the controversy of face masks. Click here to read full blog post.

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Blog
Newsroom ·

Riding the wave.

With so much uncertainty, consumers don’t know for sure where we are at right now. Click here to read full blog post.

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Blog
Newsroom ·

Your customers want you to start a rebellion: a conversation with product rebel and Groupsolver® board member, Vidya Dinamani

Your customers want you to start a rebellion: a conversation with product rebel and board member, Vidya Dinamani. Click here to read full blog post.

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Blog
Newsroom ·

Racial inequities in food advertising: a conversation with Dr. Aarti Ivanic

Racial inequities in food advertising: a conversation with Dr. Aarti Ivanic. Click here to read full blog post.

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Blog
Newsroom ·

Facing uncertainty.

With cases on the rise and a second wave approaching, consumers are anxiously waiting to see what's next. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Traveling in the age of coronavirus

Traveling in the age of coronavirus. Click here to read full blog post.

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Blog
Newsroom ·

Groupsolver®, Inc. raises $2 Million funding round from Eterus Capital, Tech Coast Angels, and other private investors

Groupsolver®, Inc. raises $2 Million funding round from Eterus Capital, Tech Coast Angels, and other private investors. Click here to read full post.

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Blog
Newsroom ·

Life as we know it.

We have gotten used to our life with COVID-19 and perhaps that is why our level of concern continues to drop. Click here to read full blog post.

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Blog
Thought Leadership ·

Black Lives Matter.

Black lives matter. Are you listening to the cries of your fellow Americans? Click here to read full blog post.

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Blog
Thought Leadership ·

Five things I commit to doing about racism

Five things I commit to doing about racism. Click here to read full blog post.

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Blog
Newsroom ·

“Show me the numbers.”

Worry over the virus is decreasing, but folks continue to acknowledge that we are in this for the long-run. Click here to read full blog post.

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Blog
Newsroom ·

Stepping into the unknown.

Where will COVID-19 take us in a few weeks? Months? The next year? Click here to read full blog post.

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Blog
Newsroom ·

Giving up on a quick return to normal.

Giving up on a quick return to normal. Click here to read full blog post.

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Blog
Newsroom ·

What’s next?

What will the new new normal be like when the economy reopens and life tries to go back to usual? Click here to read full blog post.

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Blog
Newsroom ·

Level of concern has peaked.

Level of concern has peaked. Click here to read full blog post.

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Blog
Newsroom ·

2020 is not what I imagined.

2020 is not what I imagined. Click here to read full blog post.

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Blog
Newsroom ·

This is reality.

Long were the days where we roamed around carelessly, not worried about social distancing or wearing masks in public. Click here to read full blog post.

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Blog
Newsroom ·

When will this end?

Shoppers begin to wonder when this nightmare will be over and what long-lasting impact it will have on their daily lives. Click here to read full blog post.

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Blog
Newsroom ·

Sinking in.

GroupSolver® tracks how US shoppers are adapting as pandemic reality sinks in — from changing purchase behavior to longer-term concerns about the economy and daily life.

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Blog
Newsroom ·

Panic versus preparedness

Early take on COVID-19 impact on US shopper behavior. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

The XFL was on the 1-yard line…

This year was supposed to be the XFL’s comeback, but unfortunately the anticipation was cut short. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

“Got a few minutes?”

Yes, I suppose I do have a few minutes. But only a few. What do you have in store for me, Quibi? Click here to read full blog post.

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Blog
GroupSolver® Insights ·

“I want it my way!” A Gen Z take on grocery personalization

"I want it my way!" A Gen Z take on grocery personalization. Click here to read full blog post.

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Blog
Thought Leadership ·

Building a growing and profitable B2B technology business is hard. It is also immensely satisfying.

Building a growing and profitable B2B technology business is hard. It is also immensely satisfying. Click here to read full blog post.

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Blog
Thought Leadership ·

AI will likely take your research to the next level. But you must do your research first.

AI will likely take your research to the next level. But you must do your research first. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

I don’t drink regular coffee, I drink premium coffee

I don't drink regular coffee, I drink premium coffee. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Better fact-check yourself

Better fact-check yourself. Click here to read full blog post.

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Blog
Thought Leadership ·

Lessons from the frontier

Smart strategy for B2B startups crossing the valley of death. Click here to read full blog post.

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Blog
GroupSolver® Insights ·

Are you looking for a gigster?

Are you looking for a gigster? Click here to read full blog post.

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