Segments
One study.
Every audience inside it.
Segments let you slice a study by any combination of responses — closed-ended, open-ended, or behavioural — and reuse those audiences anywhere data is shown. Agatha's AI even suggests the most meaningful segments for you.
No deck, no pitch — just the platform answering your questions.
AI-suggested
key segments surfaced from your data
Multi-criteria
combine any number of conditions
Open-ended
segment on what respondents agreed with
Everywhere
applied across charts, reports and LiveSlides™
How it works
From a question to a reusable audience in three steps
Segments turn any question or combination of questions into a named cohort. Once defined, the cohort follows you everywhere — every chart, every cross-tab, every slide.
Pick the questions
Choose the questions that define the audience — choice, matrix, snippet, conditional, or open-ended. Segments aren't limited to demographics; anything respondents told you is fair game.
Set the conditions
Combine selections across multiple questions to describe exactly the cohort you want. The platform calculates size and share automatically — and recalculates as more data comes in.
Use it everywhere
Every chart, cross-tab, LiveSlide and report can be filtered by your segment with one click. Change the definition once and the entire study reflects the new view.
Capabilities
A segmentation engine that grew up with research
Multi-question segments
Combine selections from any number of questions to describe a cohort precisely. The size and share of every segment is calculated for you, no exports required.
Open-ended segments
Build a segment from the statements respondents agreed, disagreed or were indifferent to. Now you can isolate the people who endorsed a specific idea — not just clicked an option.
Reusable everywhere
Define a segment once and apply it across every chart, cross-tab, report and LiveSlide. Update the definition and the entire study reflects the change.
Segment presets
Save sets of segments you use again and again — generation, region, customer type — and apply them to new studies with a click instead of rebuilding from scratch.
Auto-recalculation
Segments stay live with the data. As completes arrive, sizes and percentages update; if a question changes, dependent segments are flagged and recalculated.
Cross-tab ready
Drop segments into a cross-tab table to compare cohorts side by side. Significance, share and counts are all there without exporting to a separate tool.
Key segments, surfaced
Important segments are flagged with a key marker across the platform — so the audiences that matter most show up first in Report Builder, LiveSlides and AI analysis.
Built-in to export
Segments come through in every download — SPSS, charts, presentations. The audiences you defined in the platform travel with the data wherever it goes.
Per-respondent precision
Every segment definition resolves at the respondent level, so any insight — quant or qual — can be re-cut by audience without sample-level approximations.
Agatha AI
The key segments your study deserves — proposed automatically.
Agatha reads the collected data and proposes the segments that actually move the story — not the ones that happened to be easy to build. You stay in control: accept, edit, or replace any suggestion.
See Agatha in actionSuggested key segments
The Key Segments agent inspects collected data and proposes the audiences that explain the most variation. Accept a suggestion to create a real segment, or skip it.
Marked, not hidden
AI-generated segments are tagged with a magic icon so you always know what came from automation. Edit one and the marker clears — your authorship takes over.
Powers downstream analysis
Once a segment is marked as key, every Agatha analysis, every chart, and every LiveSlide gives it priority — so the story leads with the audiences that matter most.
Who it's for
Wherever the story changes by audience
Brand teams
Compare brand metrics across audiences
Cut awareness, consideration and preference by region, demographic or customer type — without re-running cross-tabs or re-fielding the study.
Product researchers
Find the cohort the concept really lands with
Combine usage, attitude and demographic questions to isolate the audience that loved a concept — then dig into their open-ended reasons.
Customer experience teams
Drill into detractors and promoters
Build NPS-style segments from any scale or open-ended response and use them everywhere downstream insight is shown.
Insights agencies
Reuse what works across clients
Save segmentation presets — generation, region, buyer journey stage — and apply them to every new study without rebuilding.
Strategy & planning
Validate hypotheses against real cuts
Frame the audience first, then see if the data backs it. Agatha proposes the segments worth investigating when you don't have a hypothesis yet.
Researchers handing off
Self-serve cuts for stakeholders
Pre-define the segments executives care about and let them slice the LiveSlide deck themselves — no analyst required for follow-up questions.
Why GroupSolver Segments
Segmentation that lives with the study.
Traditional platforms treat segmentation as an analyst's afterthought — built in SPSS, lost in exports, rebuilt for every deck. Segments in GroupSolver are first-class objects every part of the platform respects.
Ready to see Agatha?
Book a 30-minute demo with our research team. No deck, no pitch — just the platform answering your questions.
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