QuantQual™
The what and the why.
In a single study.
QuantQual™ is GroupSolver's native research methodology — the only approach that delivers statistically rigorous quantitative results and rich qualitative insight from a single fielding. No more choosing between scale and story.
No deck, no pitch — just the platform answering your questions.
1 study
replaces 2 separate methodologies
AI
open-ended quantification at scale
4 phases
collaborative respondent process
100%
data ownership for every client
You're always choosing one over the other
Quant gives you scale but strips out nuance. Qual gives you depth but can't be measured. Running both means two projects, two timelines, two budgets — and results that are hard to connect.
Open-ended data doesn't scale
Free-text answers are the richest signal respondents give you — and the hardest to analyze. Manual coding is slow, expensive, and introduces the biases you were trying to avoid in the first place.
Segments vanish in qual studies
Qualitative findings rarely survive a cross-tab. You know what people said — but you can't tell which segment said it, or how strongly different groups feel about it.
How it works
One study. Two layers of insight.
QuantQual studies run quantitative and qualitative questions in the same session — so respondents answer at scale while GroupSolver's AI transforms their open-ended input into ranked, measurable themes.
Quantitative foundation
Standard closed-ended questions — choice, matrix, MaxDiff, ranking, allocation — are fielded at your required sample size. You get the statistical confidence and cross-tabulation power of any large-scale quant study.
Collaborative qualitative layer
AI Open-End™ Solver questions invite respondents to contribute ideas in their own words, evaluate one another's answers, and converge on consensus. The result is qualitative depth — without an analyst coding every response.
Unified, segmentable output
Because both layers share the same respondent base, you can slice qualitative themes by any quant segment. Instantly see not just what different groups believe — but how strongly each group believes it.
AI Open-End™ Solver
Open-ended answers, quantified by the crowd.
Instead of a free-text box that produces a thousand unconnected answers, the Solver guides respondents through four structured phases. They collaborate, evaluate, and converge — and the AI turns the result into ranked, measurable themes you can present and act on.
See it in actionIdeation
Each respondent contributes their own answer in their own words — no choices to anchor them, no other answers visible yet. Pure, unbiased input.
Elimination
Respondents revisit their own ideas and remove any they no longer stand behind. Self-moderation filters noise before it reaches your analysis.
Elaboration
Respondents evaluate other participants' ideas — agreeing, disagreeing, or flagging as unclear. This is where individual opinion becomes collective signal.
Idea matching
Similar ideas are grouped. The output: ranked, quantified themes from open-ended responses — ready to segment by any quant variable in the same study.
Capabilities
Everything you need to bridge quant and qual
AI Open-End™
GroupSolver's core engine. Turns unstructured open-ended responses into ranked, quantified themes — automatically, without manual coding or content analysis.
IdeaCloud™
Visual representation of open-ended themes weighted by agreement and frequency. Instantly communicates consensus — and where opinion is divided — at a glance.
IntelliSegment™
Slice qualitative themes by any segment defined in the quant layer. See which ideas resonate most with your priority audiences — without running separate studies.
Full quant question suite
Choice, matrix, MaxDiff, ranking, allocation, heatmap, and more — all in the same study as your open-ended questions. One fielding, complete insight.
Real-time dashboard
Results update live as responses come in. Watch consensus emerge during fieldwork — no waiting until close to start learning what your data is telling you.
Export-ready outputs
Download ranked theme tables, agreement scores, segment breakdowns, and IdeaCloud™ visuals. Slide-ready outputs that don't require additional formatting before presenting.
Who it's for
When you need more than a number — and more than a quote
Brand strategists
Know what your brand means — and to whom
Measure brand metrics at scale and capture the language consumers use to describe your brand. Then see how those perceptions differ by segment — quantified, not just quoted.
Concept testers
Appeal scores with the reasons behind them
Combine MaxDiff or choice questions with open-ended Solver prompts. You'll know which concepts win and exactly what drives appeal — or kills it — in the same study.
Customer experience teams
Satisfaction data that explains itself
NPS or CSAT scales tell you the score. QuantQual adds ranked, quantified themes from open-ended follow-ups — so you know what to fix, not just how much.
Employee insights teams
Engagement scores meet real employee voice
Run engagement scales and open-ended Solver prompts in one survey. Employees vote anonymously with their own words — and consensus surfaces without analyst bias.
Market researchers
Full-service methodology in one platform
No need to sequence a quant wave followed by a qual deep-dive. QuantQual runs both simultaneously — cutting timelines and budgets without sacrificing rigor.
Insights agencies
A differentiator you can show clients
Offer clients a genuinely hybrid methodology that competitors can't easily replicate. QuantQual studies are a concrete reason to win and retain business.
Why QuantQual
Stop compromising. Get both.
Traditional research forces a choice: you get statistical scale or rich qualitative nuance — rarely both. QuantQual is purpose-built to eliminate that trade-off.
Ready to see Agatha?
Book a 30-minute demo with our research team. No deck, no pitch — just the platform answering your questions.
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