With just 24 hours on the clock, major food brand found evidence to support their product launch

The challenge

A Fortune 500 American food manufacturer — distributing to retailers in over 100 countries — had a problem that couldn’t wait.

A major retail buyer disagreed with the manufacturer’s preferred Mexican food kit concept and was ready to make a shelf placement decision without further discussion. The manufacturer needed conclusive consumer evidence to walk into that meeting and change the buyer’s mind.

The meeting was the next morning. They had less than 24 hours.

The GroupSolver approach

GroupSolver activated immediately. Using AI Open-End™ technology and IdeaCloud™, the team designed, launched, and analyzed a concept testing study within hours.

The study captured:

• Purchase likelihood for the food kit concept
• Consumer reasoning — why respondents were or weren’t interested
• Specific product attributes driving appeal: flexibility, convenience, ease of use, and party preparation

Real-time results flowed directly into the GroupSolver dashboard as respondents completed the survey, letting the research team begin analysis before data collection was even finished.

The results

The data was unambiguous:

• Respondents demonstrated strong purchase intent for the new kit
• Consumers specifically valued the flexibility and convenience the concept offered
• The product was determined likely to perform well on retail shelves
• Customers highlighted how the kit simplified party preparation — a key occasion driver

The manufacturer walked into the meeting with quantified consumer evidence. The product earned its shelf space.

The case illustrated what GroupSolver is built for: not just faster research, but research that moves at the speed of business decisions.