Combining the scale and confidence of quant with the depth of understanding of qual in one platform.
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Read storyA text-box approach to asking open-ended questions will always miss one critical aspect to such data, a multi-dimensionality that is readily available to data collected as multiple-choice questions calculated as correlations between any two answers.
Read storyQuantifying qualitative survey data often becomes an exercise of “let’s just get finished with it,” but looking for nuance in answers to open-ended question can tell us something distinctive about specific segments of respondents.
Read storyTo illustrate some of the common challenges with the text box, we have reviewed data from a recent study where we deployed this traditional approach.
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