Surveys are among the most beneficial and versatile tools for any business. If a survey is well-developed, properly targeted, and thoroughly analyzed, it can give you priceless insight into your customers and how they think. It’s in your best interest to make that survey as convenient as possible for consumers, and that’s why so many business owners ask if there’s a way to conduct a survey on a chatbot.
The answer is yes, you can use a chatbot to conduct surveys. The trick is properly integrating the formats of a chatbot and a survey together and using a survey tool that can deliver the concrete insights and data you need.
Types of Surveys You Can Offer on a Chatbot
You can use surveys for several purposes to help your business grow and thrive, and any of them can be implemented in the format of a chatbot. The most common ways to use chatbots for surveys include market research, customer feedback, and product or feature testing.
Market Research Surveys
Using a chatbot for market research is an exceptional way to get to know your customers and your market. You can survey your existing customers and others who have already found your site to learn who your customers are: their buying habits, income levels, family structures, ages, interests, and so on. This allows you to see where you can expand your targeting and which markets are responding best to your messaging.
Customer Feedback Surveys
You never know what your customers think about your product, services, or experience unless you ask them. Using a chatbot to elicit and process feedback from your customers, sometimes called a feedback bot, is an effective way to quickly and conveniently get insights you can use to better optimize your product.
You can also incorporate a feedback survey within your chatbot to specifically ask customers about their chatting experience or about other elements of their experience on your site. It’s a helpful way to evaluate specific ways to better appeal to consumers.
Product Testing Surveys
Have an idea for a new product or feature? Conducting a survey through your chatbot can be an excellent way to test it out with a specific group: your existing customer base. Use a survey tool within your chatbot that is capable of taking in consumers’ thoughts and suggestions for your new product so you can improve it and gauge how well it will sell on the market.
The Benefits of Conducting a Survey on a Chatbot
Why would you want to use your chatbot as a vehicle for conducting a survey? If you have a chatbot in place already, there are multiple ways it can benefit you to use it for surveying your customers.
1. Convenience
The more convenient and user-friendly your survey is, the more respondents you’re likely to hear from. What could be more convenient for customers than taking a survey on the same site they’re already browsing?
You can also make use of a chatbot questionnaire as a replacement for a customer experience survey you print on the bottom of a receipt. Instructing customers to go to your site and click on your chatbot is far simpler than giving them a complex survey URL to type in.
2. Capturing the Right Audience
Depending on what your survey is assessing, you might want to target specific types of consumers. If one type of consumer is your existing customer base or people who already know your brand, a chatbot survey is the perfect way to get their thoughts. This allows you to specifically find out, for example, if your existing customers are likely to buy a new add-on or product you’re considering.
How to Conduct a Survey on a Chatbot
If you want to conduct a survey using your site’s existing chatbot or a chatbot-like experience, there are a few ways to make it happen. Each one has its benefits.
If you have a chatbot on your site, some select survey tools have ways to integrate with these chatbots. You get the best of both worlds: the easy user experience of having your survey in your site’s chatbot and the survey tool gathering and analyzing your data automatically. However, these integrations can be highly complex and time-consuming or error-prone, so it’s important to consider the time you may invest in this option.
If you want your survey respondents to have a similar experience to using a chatbot but you don’t want to go through the work of integrating a survey tool within your chatbot, you’re in luck. The AI-driven survey tool GroupSolver uses a chat-like format with artificial intelligence that can communicate with your respondents in an authentic way while processing and building on their answers. Rather than hosting your survey within your site’s chatbot, you would simply generate a link to send to customers or use the platform’s capabilities to find survey respondents on other sites.
This option gives you more flexibility than a chatbot-integrated survey while still using the conversational, respondent-friendly chatbot format. GroupSolver allows you to easily invite your own survey respondents or use the platform to source respondents that meet your specifications. This unique survey tool also has the advanced AI capabilities to process the responses behind the scenes and assign statistical values to this qualitative data.
Creating Your Ideal Survey Experience
Whatever direction you choose to go with your chatbot or chatbot-like survey, GroupSolver can help you achieve the user experience and practical insights you need to make your business thrive. To find out more, request a GroupSolver demo today.
